Charities are absolutely smashing it right now. Real happy to help out these earth angels and create some of their graphic design and campaigns. With all of their heroic frontline work, inevitably the creative side of fundraising campaigns can get bumped down the priority ladder.
If you are a charity or community project, here are 5 quick tips to help your campaigns have more impact.
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Use your campaign to Inspire, educate and inform!
The work you are doing is the source of amazing stories, statistics and people. Build this into your campaign, make it personal, relatable and specific. Make your audience feel part of your story.
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Keep it Simple
It might be difficult to distil the message but it's important it doesn't get lost - Perhaps focus on a specific story of someone you've helped, or a particular problem you are trying to solve in the community.
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We are emotional creatures! Tap into this.
We laugh hysterically at cats, shed tears for Captain Tom, feel nostalgic when having a Zoom dinner with the fam… and we enjoy feeling these feels, right!? Your campaigns need to have relatable qualities that provoke people to feel something. This becomes the ‘hook’ for your campaign.
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Get your CALL TO ACTION on...
What are you asking of your audience? This needs to be clear straight off the bat. Use direct links to your website or fund raising pages with clear instructions. "Click here to donate now"
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Make the donation process a piece of cake.
There should be minimal clicks and faff to donating to your charity!! This is so super important as we are all real impatience when wacking our deets in website typie boxes. So make it as simple as possible for your audience.
BONUS TIP
Call in the cavalry!
Friends of your charity or project will likely want to help you, Make them feel part of your team, ask them to share your campaign and partner with you. If you have a gaggle of awesome pals and associates who are rooting for the campaign, it’s going to be off to a flying start
Super nice to see billboards filled with meaning rather than trying to sell us crap.
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#bekind #covid #brightonbusiness #togetherness #billboard #brightondesigner #stayhome #togetherathome #nhsheroes
MORNING!!! I've never introduced myself on my insta before... So voila, here I am... I'm Paul, I launched Outside The Line 3 years ago. We create Graphic Design, Branding and Websites for game changing charities and social enterprises mainly in Brighton and London. I'm super lucky to work with people who are sticking two fingers up to the norm to change the world for the better - A real honour to partner with them to be honest.
I live with my partner in Brighton along with my beeeeautiful dogo, Badger. He's a ledge and heads up security here at OTL.
We've been working on loads of outreach projects recently, helping charities with their fund raising campaigns. I'm constantly super inspired at the mo seeing everything people are doing.
I've also, like everyone right, had contracts cancelled due to what's going on. Bloody tough right now for businesses. BUT we will get through it together!! Big love to everyone, if anyone would like to know any more about me or the work we do at OTL, drop me a message. Xxxx
We've been pedal to the metal helping out charities with their outreach campaigns. Lots of the work has involved creating some nice graphic design and visuals to promote their outreach projects and fund raising campaigns.
If any other projects out there need some help, please let us know.
If you don't have the budget right now, i will work with you for free.
#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #coronavirus #posterdesign #otl #outsidetheline
A shout out to Daniel! He's our web developer and has been smashing out awesome projects for Outside The Line for years. He always steps up when it's needed and has worked super hard to launch fundraising projects for our clients practically over night during this difficult time. #strongertogether ! Thanks Daniel.
#brighton #charity #campaign #coronavirus #fundraise #otl #outsidetheline #togetherness #webdesign #graphicdesign
Fund raising campaign designed for Time To Talk Befriending. They're organising phone calls to elderly who are isolated and alone through this difficult time. Thanks so much for looking after our community! Link in our bio to the campaign... Lot's of ways you can help 🙂
#charity #coronavirus #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #totebag #posterdesign #otl #outsidetheline
Gah feeling emosh by all the amazing community outreach going on. People are brilliant.
We were asked to design an emergency online fund raising campaign for @tttbcharity . Link in our bio, please go check it out... Our amazing elders who bring a bit of magic to the world are relying on the kindness of all of us to help them through the next how ever many months. It's unreal how many older people who live amongst us are alone through this super difficult time. This campaign funds comforting phone calls to our older neighbours self isolating on their own and delivery of vital packs of food. We all got this if we stick together right 🙂 love, Paul
#loneliness #togetherness #charity #brighton #brightonandhove #coronavirus #isolation #volunteer #graphicdesign #webdesign #fundraising #website #brightonbusiness #elders #selfisolating #art #care #socialdistancing #social
Thanks so much
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#NHS #brightoncharity #Postman #Doctors #Nurses #supermarketstaff #Keyworkers #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #totebag #launch #otl #outsidetheline
MASSIVE shout out to Toni @thesocialsocietybrighton. Toni has launched a Crowdfunder campaign to help some incredible outreach projects in Brighton. We created the visuals for this super important campaign and the direct link will be in our bio for the next 24 hours XXXXXX
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #crowdfunder #socialenterprise #brightondesigner #brightonbusiness #outreach #brightonbeach #art #create #creative #website #poster #coronavirus #launch #otl #outsidetheline
It's so inspiring to see how these super difficult times are bringing people together (in spirit at least!). It's uncomfortable times but there's definitely this powerful sense of togetherness in our community.
We've been working hard on outreach projects for various charities - if any local projects need help with design for a campaign, we are here to help. And if you don't have a budget to work with, I will work with you for free.
I got a feeling we'll all be way stronger and closer when we reach the other side!
LOVE, Paul
#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #outreach #brightonwebdesign #brightonbeach #art #create #creative #website #poster #coronavirus #launch #otl #outsidetheline
We loves the awesome organisations and individuals that care about people over profit. Hope you got our lil gesture to say thanks for working with us. It means a lot to partner with people who care and are fighting the status quo to create change. Proper punks in the community!
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#brightondesigner #brightonwebdesign #charity #volunteer #volunteerbrighton #gamechanger #graphicdesign #2020 #art
Branding and logo design.
Chris Johnson is leading the way in making the biggest music festivals in the world tackle the climate crisis head on. He runs various projects and charities to help tackle climate change and is one of the founders of (in my opinion!) the best festival in the world Shambala fest.
I designed Chris a new logo and website for his sustainability consultancy business. A top guy and a real pleasure to work with him on this.
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #posterdesign #launch #otl #outsidetheline
So 2020 started with a bang.
We have hit the ground running this Jan by welcoming 3 new clients to the OTL fam. Really really insanely excited to be working on all these projects.
First is mayjjjjorrrr but bit on the down low at the mo as the charity is having a rebrand and relaunch. Will share more really soon...
Very excited to be working with Feeding The City designing up their end of year reports. Taking something that looks a little dry in text form and turning it into vibrant infographics and visuals to show off the amazing work a charity has done throughout the year is such a pleasure. Going to get my hands dirty and experiment with food to create these graphics.
And I'm delighted to be working with @Queerhistorian to brand and design the promotional materials for his shows. Tommy is an award winning, queer performance artist bringing some important topics to the stage.
yay!
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #posterdesign #welcome #otl #outsidetheline
More design work for @thesocialsocietybrighton . We created a campaign to help them communicate what they do in a bold, punchy way. Check out a few posts back in the grid for more info...
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#charity #campaign #design #pasteup #streetart #graffiti #graphicdesign #volunteer #brighton #brightonbusiness #csr #branding #logo #typography #brightondesigner #brightonwebdesign #brightoncharity #brightonbranding #brightonandhove #volunteerbrighton #colot #bood #printdesign #poster #flyerdesign #posterdesign #digital
The posters not wrong... More work we created for @thesocialsocietybrighton we designed a campaign that communicates who they are and what they do in a series of punchy, typographic designs.
Check out The Social Society page .
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#charity #campaign #design #pasteup #graffiti #streetart #graphicdesign #volunteer #brighton #brightonbusiness #csr #branding #logo #typography #brightondesigner #brightonwebdesign #brightoncharity #brightonbranding #brightonandhove #volunteerbrighton #colot #bood #printdesign #poster #flyerdesign #posterdesign #digital
Some more design for @thesocialsocietybrighton ... we created a set of cards that communicate who they are and what they do. Check em out... See our previous post for details
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#charity #campaign #design #graphicdesign #volunteer #brighton #brightonbusiness #csr #branding #logo #typography #brightondesigner #brightonwebdesign #brightoncharity #brightonbranding #brightonandhove #volunteerbrighton #colot #bood #printdesign #poster #flyerdesign #posterdesign #digital
Local businesses!! looking to partner with a super exciting organisation in Brighton?
We've just designed this campaign for @thesocialsocietybrighton ... they skills match local businesses with six awesome local charities to provide support when they need it. This game changing approach to community is making a big difference and is also super fun to be part of. I hung out at their recent event which had stacks of good vibes and a bunch of real lovely, inspiring people.
I'll post all the work we've done for them in the next few posts...
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#charity #campaign #design #graphicdesign #volunteer #brighton #brightonbusiness #csr #branding #logo #typography #brightondesigner #brightonwebdesign #brightoncharity #brightonbranding #brightonandhove #volunteerbrighton #colot #bood #printdesign #poster #flyerdesign #posterdesign #digital
More of the brochure design for @StayUpLateUK. Suppot the campaign and find out more on their page !
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #poster #totebag #posterdesign #launch #otl #outsidetheline
KEEPING IT PUNK....
Some more of our brochure design for #NoBedtimes campaign for @StayUpLateUK. Having a learning disability should never stop anyone from enjoying a night out...
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #webdesign #branding #logo #logodesign #create #brighton #websitedesign #brightonandhove #ngo #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #create #creative #website #poster #totebag #posterdesign #otl #outsidetheline
T-shirt design for #NoBedTimes campaign for #StayUpLateUk
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#charity #brightoncharity #volunteerbrighton #design #graphicdesign #digitaldesign #digital #webdesign #branding #logo #logodesign #brighton #websitedesign #brightonandhove #socialenterprise #brightondesigner #brightonbusiness #brightonwebdesign #brightonbeach #art #creative #website #poster #totebag #posterdesign #launch #otl #outsidetheline
